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서울사이버대학교(www.iscu.ac.kr) - 학교법인 신일학원 서울사이버대학교(www.iscu.ac.kr) - 학교법인 신일학원

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경영학과(교수진소개)

경영학과 사진

세계화 시대에 요구되는비지니스분야의 리더양성

최고의 경쟁력을 갖춘 21C 전문 경영인과 비지니스 리더 양성

변화하는 경영 패러다임과 경영 신조류에 능동적으로 대처할 수 있는 글로벌 비지니스 리더 양성 최신 경영이론의 학습과 미래 지향적인 경영기법 연마 전문경영인으로 구성된 경영 실무 세미나를 통하여 경영현장의 감각과 노하우를 습득

온라인강의체험 학과홈페이지

다른 교수진 선택

박아름교수사진

박아름 교수

주요경력 경희대학교 경영학박사 (경영정보시스템)
담당과목 오퍼레이션관리
교수진소개 상세보기이며 학력, 경력, 주요연구실적, 담당교과목을 나타내는 표입니다.
학력 - 경희대학교 경영학박사 (경영정보시스템)
경력 - 현) 서울사이버대학교 AI서비스마케팅학과 전임교수
- 전) 용인예술과학대학교 조교수
- 전) 경희대학교 빅데이터연구센터 연구교수
- 전) 서울과학기술대학교, 경기대, 단국대학교 강사
- 전) 고려사이버대학교, 경희사이버대학교,서울디지털대학교 강사
- 전) (주)벤플
주요연구실적 [Projects and Grants]
1. 2023.06-2026.05. “Study on development of knowledge graphs for data-driven generation of Korean Wave dance content: Application of character dance technique”, National Research Foundation of Korea, [Project Manager].
2. 2017.09-2021. 02. "Leveraging big data and AI to study the fourth industrial revolution", National Research Foundation of Korea.
3. 2021.04-2021.10. “Development and Operation of an Educational Program to Nurture Talent for Bigdata”, Korea Data Agency, Ministry of Science and ICT, [Project Assistant and Lecturer, Data Analysis using R].
4. . 2019.04-2019.09. “Development and Operation of an Educational Program to Nurture Talent for Bigdata”, Korea Data Agency, Ministry of Science and ICT, [Grand Prize Winner, Project Assistant and Lecturer, Data Analysis using R and Data visualization using Tableau].
5. 2018.05-2018.09. “Development and Operation of an Educational Program to Nurture Talent for Big data”, Korea Data Agency, Ministry of Science and ICT, [Project Assistant and Lecturer, Data Analysis using R and Data visualization using Tableau].
6. 2014.12-2017.08. "Big data research centered on Homanitas", National Research Foundation of Korea.

[Papers]
- "Use of internet-of-things for sustainable art businesses: Action research on smart omni-channel service", Sustainability (indexed in SSCI), role: sole author, 2023.
- "Examining AI and systemic factors for improved chatbot sustainability", Journal of Computer Information Systems (indexed in SCIE), role: primary author, 2023.
- "The impact of autonomous virtual work environments on job satisfaction and organizational effectiveness", APJIS (indexed in SCOPUS), role: corresponding author, 2023.
- "Art-Tech performance case study for 'the Korean Wave' business growth", The Journal of the Convergence on Culture Technology (indexed in KCI), author role: first author, 2023.
- "A study on the creative process of creative ballet through motion capture technology", The Journal of the Convergence on Culture Technology (indexed in KCI), author role: primary author, 2023.
- "The effects of mobile accommodation app quality perception on continual use intention through expectation confirmation and satisfaction", The International Journal of Advanced Culture Technology (indexed in KCI), author role: first author, 2023.
- "Comparative analysis of low fertility policy and the public perceptions using Text-Mining methodology", Journal of Digital Convergence (indexed in KCI), author role: corresponding author, 2021.
- " Structural power of platform business and regulatory policy changes: focusing on ‘Coupang’", Journal of Regulation Studies (indexed in KCI), author role: corresponding author, 2021.
- "Blockchain technology and application", Journal of The Korea Society of Computer and Information (indexed in KCI), author role: co- author. 2021.
- "Why sometimes the largest SNS cannot sustain themselves?", Sustainability, MDPI AG, 공저, 2020.
- "A Trend of Artificial Intelligence in the Healthcare", 한국콘텐츠학회논문지, 한국콘텐츠학회, 교신저자, 2020.
- "Trend of Technology in Video Surveillance System", 컴퓨터정보학회, 공저, 2020.
- "Healthcare service analysis using big data", 컴퓨터정보학회, 주저자, 2020.
- "Application of AI based Chatbot Technology in the Industry", 컴퓨터정보학회, 주저자, 2020.
- "A Study on the Industrial Application of Image Recognition Technology", 한국콘텐츠학회논문지, 한국콘텐츠학회, 교신저, 2020.
- "Business Model Innovation for IoT Service", , Journal of Theoretical and Applied Information and Technology (indexed in SCOPUS), author role: first author, 2019.
- "How to Sustain Smart Connected Hospital Services: An Experience from a Pilot Project on IoT-based healthcare Services", Healthcare informatics research, Korean Society of Medical Informatics , 공저, 2018.
- "Customer-Driven Smart and Sustainable Interactions in Conventions: The Case of Nestl?’s Smart Button Adoption", Sustainability, MDPI AG, 공저, 2017.
- "Action Research on Development and Application of Internet of Things Services in Hospital", Healthcare informatics research, Korean Society of Medical Informatics, 공저, 2017.

[Books]
- "더미를 위한 디지털 마케팅", 시그마북스, 박아름·고동우역, 2018.
담당교과목 생성형AI마케팅전략 , 오퍼레이션관리 , AI로봇과챗봇서비스
상기 콘텐츠 담당부서 교무팀 (Tel : 02-944-5224)

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