Seoul Cyber University Ranks No. 1 in Cyber University Brand Reputation for July 2025

In the July 2025 Cyber University Brand Reputation Analysis, our university once again ranked first, following its top placement in June.

The Korea Corporate Reputation Research Institute conducted a brand big data reputation analysis on cyber universities most loved by domestic consumers. The analysis covered 17,973,869 pieces of brand big data collected between June 22, 2025, and July 22, 2025.

Brand reputation is categorized into participation value, communication value, social value, market value, and financial value. Cyber university brand reputation was analyzed through indices of participation, media, communication, and community, using a reputation analysis algorithm that enhanced both channel and consumer evaluations.

The brand reputation index is an indicator derived from brand big data analysis, which identifies that consumers’ online behavior significantly influences brand consumption. It measures positive/negative evaluations of the brand, media interest, consumer participation and communication, and the amount of social conversations.

Our university, which ranked first in cyber university brand reputation, recorded a participation index of 745,081, a media index of 402,400, a communication index of 507,037, and a community index of 349,246, resulting in a total brand reputation index of 2,003,763. Compared to June’s brand reputation index of 1,977,592, this represents a 1.32% increase.

Gu Chang Hwan, director of the Korea Corporate Reputation Research Institute, commented, “According to the July 2025 cyber university brand big data analysis, Seoul Cyber University (President Lee Eun Joo) ranked first. When analyzing the cyber university brand category, we found that compared to June’s 19,863,222 pieces of big data, July’s decreased by 9.51%. A detailed analysis showed brand consumption fell by 1.92%, brand issues rose by 1.06%, brand communication dropped by 7.61%, and brand diffusion decreased by 25.28%.”

(Source: Korea Corporate Reputation Research Institute)