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SCU - SEOUL CYBER UNIVERSITY

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NEWS&MEDIA

NEWS&MEDIA

This is a notice from Seoul Cyber University.

BOARD VIEW
December 2025 No. 1 in Cyber University Brand Reputation
Dt 2026.01.02 Hit 18

December 2025

No. 1 in Cyber University Brand Reputation



 

In the 2026 Cyber University Brand Reputation Analysis, our University ranked No. 1 in December, following its top position in November.

 

The Korea Corporate Reputation Research Institute conducted a brand big data reputation analysis of cyber universities loved by domestic consumers. The analysis examined 18,316,568 pieces of brand big data collected between November 23rd and December 23rd, 2025.

 

Brand reputation is assessed by categorizing consumer activity big data into participation value, communication value, social value, market value, and financial value. The Cyber University Brand Reputation Index analyzes consumers’ digital behavior through a reputation analysis algorithm, measuring the Participation Index, Media Index, Communication Index, and Community Index, while strengthening both channel evaluations and consumer evaluations of brands.

 

The Brand Reputation Index is a metric created through brand big data analysis based on the finding that consumers’ online habits significantly influence brand consumption. It measures positive and negative brand evaluations, media attention, levels of consumer participation and communication, and the volume of conversations on social platforms.  


 


 

In line with changes in the global education environment, our University has expanded international exchanges, collaborating with leading overseas institutions such as Stockholm University in Sweden and California State University, San Bernardino (CSUSB) in the United States on joint research and content exchange. In particular, with CSUSB, the University operates the first online dual-degree program among cyber universities, enabling students to obtain both domestic and overseas degrees simultaneously, thereby leading an innovative global education model.

 

These achievements in expanding global education have enhanced the University’s credibility and reputation. As a result, this No. 1 ranking in brand reputation once again demonstrates the University’s international competitiveness.

 

The University’s brand, which ranked first in the Cyber University Brand Reputation, recorded a Participation Index of 787,902, Media Index of 438,293, Communication Index of 531,704, and Community Index of 397,631, resulting in a total Brand Reputation Index of 2,155,530. This represents a 16.38% increase compared to the November Brand Reputation Index of 1,852,154.

 

Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, stated, According to the December 2025 cyber university brand big data analysis, Seoul Cyber University ranked first. Compared to November’s cyber university brand big data volume of 17,319,551, the total increased by 5.76%. In the detailed analysis, brand consumption increased by 16.85%, brand issues by 21.93%, brand communication by 1.44%, while brand diffusion decreased by 12.81%.”

 

(Source: Korea Corporate Reputation Research Institute)


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