NEWS&MEDIA
NEWS&MEDIA
This is a notice from Seoul Cyber University.
| No. 1 in Cyber University Brand Reputation for Three Consecutive Months | |||
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| Dt | 2026.09.01 | Hit | 35 |
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No. 1 in Cyber University Brand Reputation for Three Consecutive Months
![]() According to the 2026 Cyber
University Brand Reputation Analysis, Seoul Cyber University ranked No. 1 in
August, following its No. 1 rankings in June and July.
The Korea Reputation Institute
measures the reputation indices of domestic brands each month and announces
changes in brand reputation. For this Cyber University Brand Reputation
Analysis, the institute analyzed 15,244,260 pieces of brand big data collected from
July 26 to August 26, 2026.
Brand reputation is measured by
dividing consumer activity-related big data into participation value,
communication value, social media value, market value, and financial value. For
the Cyber University Brand Reputation Index, consumer digital behavior was
analyzed through a reputation analysis algorithm across four categories:
Participation Index, Media Index, Communication Index, and Community Index. The
reputation algorithm also placed greater emphasis on channel evaluations and
consumer evaluations of each brand.?? ![]() The Brand Reputation Index is
an indicator developed through big data analysis based on the finding that
consumers’ online habits have a significant influence on brand consumption. It
measures positive and negative brand evaluations, media attention, consumer
participation and communication volume, and the volume of conversations on
social media.
Seoul Cyber University, which
ranked No. 1 in cyber university brand reputation, recorded a Participation
Index of 480,816, Media Index of 368,696, Communication Index of 998,996, and
Community Index of 690,719, resulting in a Brand Reputation Index of 2,539,227.
Compared with the Brand Reputation Index of 2,262,399 recorded in July, this
represents a 12.24% increase.
Koo Chang Hwan, Director of the
Korea Reputation Institute, commented, “According to the August 2026 analysis
of cyber university brand big data, Seoul Cyber University (President Lee Eu Joo)
ranked No. 1. Our analysis of the cyber university brand category found that
the total volume of cyber university brand big data decreased by 8.36% compared
with 16,634,409 pieces of data in July. In the detailed analysis, brand
consumption decreased by 38.60%, brand issues decreased by 22.46%, brand
communication increased by 31.31%, and brand diffusion decreased by 12.31%.”
Source: Korea Reputation Institute
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