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NEWS&MEDIA

NEWS&MEDIA

This is a notice from Seoul Cyber University.

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No. 1 in Cyber University Brand Reputation for Three Consecutive Months
Dt 2026.09.01 Hit 35

No. 1 in Cyber University Brand Reputation for Three Consecutive Months

 



According to the 2026 Cyber University Brand Reputation Analysis, Seoul Cyber University ranked No. 1 in August, following its No. 1 rankings in June and July.

 

The Korea Reputation Institute measures the reputation indices of domestic brands each month and announces changes in brand reputation. For this Cyber University Brand Reputation Analysis, the institute analyzed 15,244,260 pieces of brand big data collected from July 26 to August 26, 2026.

 

Brand reputation is measured by dividing consumer activity-related big data into participation value, communication value, social media value, market value, and financial value. For the Cyber University Brand Reputation Index, consumer digital behavior was analyzed through a reputation analysis algorithm across four categories: Participation Index, Media Index, Communication Index, and Community Index. The reputation algorithm also placed greater emphasis on channel evaluations and consumer evaluations of each brand.??



The Brand Reputation Index is an indicator developed through big data analysis based on the finding that consumers’ online habits have a significant influence on brand consumption. It measures positive and negative brand evaluations, media attention, consumer participation and communication volume, and the volume of conversations on social media.

 

Seoul Cyber University, which ranked No. 1 in cyber university brand reputation, recorded a Participation Index of 480,816, Media Index of 368,696, Communication Index of 998,996, and Community Index of 690,719, resulting in a Brand Reputation Index of 2,539,227. Compared with the Brand Reputation Index of 2,262,399 recorded in July, this represents a 12.24% increase.

 

Koo Chang Hwan, Director of the Korea Reputation Institute, commented, “According to the August 2026 analysis of cyber university brand big data, Seoul Cyber University (President Lee Eu Joo) ranked No. 1. Our analysis of the cyber university brand category found that the total volume of cyber university brand big data decreased by 8.36% compared with 16,634,409 pieces of data in July. In the detailed analysis, brand consumption decreased by 38.60%, brand issues decreased by 22.46%, brand communication increased by 31.31%, and brand diffusion decreased by 12.31%.”

 

Source: Korea Reputation Institute

 


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