Cyber University Brand Reputation As a result of big data analysis in May, SCU ranked first.

The Korea Corporate Reputation Research Institute conducted a brand big data reputation analysis on cyber universities loved by domestic consumers. Cyber University brand reputation analysis analyzed 19,334,472 brand big data from April 23, 2022 to May 23, 2022.

The reputation of a brand is evaluated with big data of consumers' activities on the brand, and the evaluation criteria are participation value, communication value, social value, market value, and financial value. Cyber University's brand reputation index analyzed consumers' digital behavior with participation index, media index, communication index, and community index through a reputation analysis algorithm. In 2021, the reputation algorithm strengthened channel evaluation and consumer evaluation for brands.

The brand reputation index is an index created through brand big data analysis because consumers' online habits have a great influence on brand consumption. Through this, the positive or negative evaluation of the brand, media interest, consumer participation and communication, and social conversation are measured.

The cyber university brand reputation ranking in May 2022 is as follows. SCU, Korea cyber university, Open cyber university of Korea, Busan digital university, Seoul digital university, Deagu cyber university, KyungHee cyber university, HanYang cyber university, KonYang cyber university, Yeungin cyber university, Digital Seoul culture arts university, Soongsil cyber university, Global cyber university, Gukje cyber university, Cyber Hankuk university of foreign studies, Koreal welfare cyber college, Sejong cyber university, Wonkwang digital university, Hwashin cyber university.

The Seoul Cyber University brand, which ranked first in cyber university brand reputation, was analyzed as a brand reputation index of 2,270,778 with a participation index of 817,265 media index 261,607 communication index 462,637 community index 729,270. Compared to the brand reputation index of 2,180,996 in April, it increased by 4.12%.