NEWS&MEDIA
NEWS&MEDIA
This is a notice from Seoul Cyber University.
| Seoul Cyber University ranks first in brand reputation for May according to big data analysis | |||
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| Dt | 2022.05.27 | Hit | 47 |
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Seoul Cyber University ranks first in brand reputation for May according to big data analysis  Seoul Cyber University ranked first in brand reputation for May 2022 according to big data analysis. The Korea Corporate Reputation Research Institute undertook a brand big data reputation analysis on Seoul Cyber University, a university held in high regard by domestic consumers. The analysis spanned from April 23, 2022, to May 23, 2022, encompassing a total of 19,334,472 data points. Reputation for a brand is divided into participation value, communication value, social value, market value, and financial value based on consumers' activities related to the brand. Seoul Cyber University's brand reputation index was analyzed into participation index, media index, communication index, and community index through reputation analysis algorithms based on consumers' digital behaviors. In the 2021 reputation algorithm, there was an enhancement in channel evaluation and consumer evaluation for the brand. The brand reputation index, created through brand big data analysis, is a metric derived from consumers' online habits that significantly influence brand consumption. It allows for the measurement of positive or negative evaluations of the brand, media interest, consumer engagement and communication volume, as well as conversation volume in social media. In May 2022, the brand reputation rankings for cyber universities were analyzed as follows: Seoul Cyber University, Korea Cyber University, Korea Open University, Busan Digital University, Seoul Digital University, Daegu Cyber University, Kyunghee Cyber University, Hanyang Cyber University, Geonyang Cyber University, Yeungjin Cyber University, Digital Seoul Culture and Arts University, Soongsil Cyber University, Global Cyber University, International Cyber University, Cyber Hankuk University of Foreign Studies, Korea Welfare Cyber University, Sejong Cyber University, Wonkwang Digital University, and Hwasin Cyber University. Seoul Cyber University, which ranked first in brand reputation among cyber universities, achieved a brand reputation index of 2,270,778. The brand's participation index was 817,265, media index was 261,607, communication index was 462,637, and community index was 729,270. Compared to April's brand reputation index of 2,180,996, it increased by 4.12%. |
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