NEWS&MEDIA
NEWS&MEDIA
This is a notice from Seoul Cyber University.
| Seoul Cyber University Claims the Number 1 Spot in Brand Reputation for June 2023 | |||
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| Dt | 2023.06.27 | Hit | 52 |
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Seoul Cyber University Claims the Number 1 Spot in Brand Reputation for June 2023 - Ranked 1st in Big Data Analysis by the Korea Corporate Reputation Research Institute Seoul Cyber University: The First in Korea to Achieve the Highest Rating in Education Ministry Certification Evaluation for Three Consecutive Times (2007, 2013, 2020) and the Most Chosen by New Students for Two Consecutive Years (2021, 2022 University Guide). In June 2023, according to the results of big data analysis, Seoul Cyber University reclaimed the top spot in brand reputation, following its achievement in January. The Korea Corporate Reputation Research Institute conducted a brand reputation analysis for Seoul Cyber University, beloved by domestic consumers. The analysis covered 20,416,917 pieces of brand big data from May 26 to June 26, showing a 7.24% increase compared to the 19,038,987 pieces in May. Brand reputation is assessed based on consumer activities related to the brand, divided into participation value, communication value, social value, market value, and financial value. Seoul Cyber University's Brand Reputation Index analyzed consumers' digital behaviors using reputation analysis algorithms, breaking down into participation index, media index, communication index, and community index. The reputation algorithm strengthened the evaluation of both channel and consumer assessments of the brand. The Brand Reputation Index, derived from brand big data analysis, identifies how consumers' online habits significantly influence brand consumption. This index allows for the measurement of positive/negative evaluations, media attention, consumer participation and communication volume, as well as conversation volume in the social sphere.  Seoul Cyber University achieved the top position in brand reputation with a score of 1,875,762. This was composed of participation index 856,415, media index 314,041, communication index 339,915, and community index 365,391. Compared to the May brand reputation score of 1,768,282, there was a 6.08% increase. (Source: Korea Corporate Reputation Research Institute) |
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