NEWS&MEDIA
NEWS&MEDIA
This is a notice from Seoul Cyber University.
| February 2026 No.1 in Cyber University Brand Reputation | |||
|---|---|---|---|
| Dt | 2026.03.09 | Hit | 55 |
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February 2026 No.1 in
Cyber University Brand Reputation - Ranked 1st for four
consecutive months according to big data analysis by the Korea Corporate
Reputation Research Institute
According to the 2026 Cyber
University Brand Reputation analysis, our university ranked No.1 again in
February, following its first-place rankings in November, December, and
January. The Korea Corporate Reputation
Research Institute measures the reputation index of domestic brands every month
and announces changes in brand reputation rankings. For this Cyber University
brand reputation index, 18,655,997 pieces of brand big data collected between
January 27th and February 27th, 2026 were analyzed. Brand reputation is evaluated
by analyzing consumer activity big data related to a brand, categorized into
participation value, communication value, social media value, market value, and
financial value. The Cyber University brand reputation index analyzes consumers’
digital behavior through a reputation analysis algorithm, producing indices for
participation, media, communication, and community. The reputation algorithm
also strengthens channel evaluation and consumer evaluation of the brand.
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The Brand Reputation Index is
an indicator created through brand big data analysis based on the finding that
consumers’ online habits significantly influence brand consumption. It measures
positive and negative evaluations of a brand, media interest, consumer participation
and communication volume, and social conversation volume. Our university, which ranked
No.1 in Cyber University brand reputation, recorded a participation index of
872,320, media index of 626,831, communication index of 708,421, and community
index of 843,159, resulting in a total brand reputation index of 3,050,730.
Compared to the January brand reputation index of 2,873,377, this represents an
increase of 6.17%. (Source: Korea Corporate
Reputation Research Institute) |
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